5 Mail Designer Pro tips for your successful Black Friday and sales campaigns

Posted on 12. November, 2014 in Company, Mail Designer

BF_Tipps

1. Use strong background designs
Trigger emotions with background designs stimulating the recipient. The design should look good both on a desktop as well as a mobile device. With the help of Mail Designer Pro, high definition pictures stay crisp on the newest smartphone screens.

 

Fonts_small2. Play with words
Mail Designer Pro 2 includes more than 500 different fonts, enticing the recipient with wordplay and tasty teasers, keeping them interested. Don’t forget about the fallback fonts to make sure everything remains readable. It’s easy to create fallback fonts with Mail Designer Pro.

 

3.Roll out the prices
Highlight special offers and sales by adding animations to your picture placeholders. It’s easy to combine many of our sales animations with your own numbers. If you can’t find something that fits, you can create your very own GIF animations and save them in a user slot. When integrating videos, be sure not to distract the reader from a purchase. Create BUY buttons which also work on mobile devices (at least 44×44).

 

4. Get to the point
buy_nowMobile newsletters need to get straight to the point! Keep it readable with a font size of at least 15pt. Concentrate on the hottest deals and avoid endless lists.

 

BlackFriday_iPhone65. Reality Check – simulate the newest mobile devices
iPhone 6, iPhone 6 Plus Landscape, Nexus 5, iPhone 4…check Designs with the build-in Mobile Preview in Mail Designer Pro. You can even add special dimensions . Use the Send Test Mail to email your design to yourself and colleagues for a compatibility check as well as feedback. Hey, if your mom buys it, you know you’ve succeeded!

Get the new Mail Designer Pro 2 for only 44.99 Euros on the Mac App Store now. Compare all features of the complete Mail Designer product line. 

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Improved sales for the holiday season thanks to mobile friendly newsletter campaigns

Posted on 12. November, 2014 in Company, Mail Designer

The statistics speak for themselves – only those who successfully reach potential customers on their mobile devices, reach their total sales potential. Success lies close at hand: it pays to make your newsletters mobile friendly.

On the Friday after the traditional Thanksgiving turkey has digested, millions of American families dish their yearly savings out on gifts. Black Friday, the biggest shopping day of the year,  promises juicy gains for the sales industry and gives Americans a chance to start their Christmas and holiday shopping with incredible bargains.

 

BF_Report_2013

 

However, this bargain-hunting consumption does not always take place in mega-malls and stores. Based on an IBM report from 2013, more than 40% of Americans search for Black Friday and Cyber Monday deals with their smartphones and other mobile devices. Already in 2013, during the holiday season, 13% more marketing emails were sent and the email open rate was up over 50%.

 

“The email open rate is at 51%during the holiday season!”

 

Every fifth purchase was conveniently made from on the go via a mobile device (which equals an increase of almost 43% compared to 2012).The online payment service, Paypal, reported a mobile payment growth over 120%. With the rise of large phablet ownership, like the iPhone 6 or upcoming Nexus 6, these numbers are guaranteed to increase dramatically.

 

“71% of recipients delete emails which don’t look good on a smartphone.”

 

Mobile online traffic is increasing drastically. Every other person goes online from on the go, on a regular basis. 70% read their emails on mobile devices.  Spearheading consumers with newsletter campaigns during the holiday season requires a mobile newsletter to shine with the holiday spirit. There’s nothing worse than fuzzy graphics on a beautiful, new Retina display.

 

“8 seconds is the average length of one’s attention span“

 

Within only 3 – 4 seconds, the receiver makes his/her decision whether or not to open or delete an email – on the subway, at breakfast, or during a break. The most effective newsletter campaigns begin with the perfect subject and despite ever decreasing attention spans (average length only 8 seconds!), have to immediately win the reader over.

Success lies close at hand. It pays to make your newsletters mobile friendly when you really want to utilize the complete sales potential.

Try Mail Designer 2 Pro now for free. Then take advantage of our introductory purchase offer for only 44.99 Euros in the Mac App Store and equinux Online Store.

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Top 10 reasons – Why it pays to upgrade to Mail Designer Pro 2

Posted on 29. October, 2014 in Company, Mail Designer

 

The waiting is over! Mail Designer Pro 2 is here. Here are the Top 10 reasons why it pays to upgrade…

 

1.

Movie Magic: trade fair interviews, cool show-reels, hysterical viral clips – as a marketing or blog expert, you’ve now got the possibility to link your YouTube and Vimeo videos right in your newsletters. Movies from external video servers can even be embedded directly within the email. However, you’re still responsible for training the dog to sing.

 

MD2_video_einbauen

 

2.

MD2_iPhone6Be ready for the iPhone 6 and big smartphones: Your boss already has an iPhone 6 and your partner is just waiting for the new preordered Nexus 6 in the mail? Well now you can create perfect email designs which look fabulous on any phablet.  The innovative mobile preview gives you a realistic sneak peek as to exactly how your design will look, both in portrait or landscape, on an iPhone 6. So there’s really no rush. As long as you’ve been a good boy or girl, maybe Santa will bring your new iPhone 6 down the chimney this winter.

 

3.

I like to move it, move it! Moving pictures create moving moments. Need some flying snowflakes in your newsletter? No problem. Choose from our library of animated GIFs and graphics or even create your own!

 

4.

Flat is beautiful: You didn’t see it coming, but here it is. You’re in love with the new OS X Yosemite. If that’s so, then you’re sure to love the new Mail Designer Pro, newly designed for OS X 10.10. Brings you to your knees, doesn’t it?

 

MD2_fonts_15.

Fabulous fonts: Send Arial and Times Roman into retirement. There are now more than 500 web fonts available for your newsletters. All you have to do is choose which ones you’ll use

 

6.

Just be sharp: your emails deserve it! Revel in mobil-optimized newsletters being viewed in high resolution on the new generations of iPhones.

 

MD2_button_styles_27.

Style refill for your pool of graphics: Cool new arrivals with just the right look. In your graphics collection,  you’ll find new buttons in flat or 3D look as well as practical social icons. All graphics can be ungrouped and tweaked to fit your particular style.

 

8.

Mail Designer Pro 2 relaxes your perfectionism: Lean back and rest assure because by request,  Mail Designer Pro 2 will automatically run a quality check warning of problems such as your email size exceeding the limits.

 

9.

MD2_Baer_1New food for thought: Ready for a creativity reboot? Scroll through the newest set of inspiring design ideas created by our visionary team.  Admit it, you’ve always wanted an email template exactly like the new “Impression” one, right?

 

10.

We’ve cut the price of Mail Designer Pro 2 in half making it easier for you to let your creative juices flow. Upgrade or switch now to Mail Designer Pro 2 for only $49.99 Euros; available immediately in the Mac App Store and in the equinux Online Store.

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Mail Designer Pro 2: 50% off for everybody – We love the Mac App Store!

Posted on 24. October, 2014 in Company, Mail Designer

In the past few weeks we’ve seen a lot of app developers turn their back on the Mac App Store, choosing to focus on their own websites and stores instead. With Mail Designer Pro 2, we’ve decided to go a different route and are doubling down on the Mac App Store:

The next generation of Mac users

The Mac App Store is a huge opportunity for every Mac developer: Apple recently smashed another Mac sales record, increasing sales by 21% year over year. So there are a huge number of new Mac users joining the platform. But these users are used to the App Store model of buying apps, so they spend less time researching and finding the perfect app. Instead, the price plays much more important role: if the price is right, they’ll give you a shot.

Mail Designer Pro 2: Upgrade pricing for everyone

We’ve decided to fully commit to the Mac App Store and are pleased to offer 50% off Mail Designer Pro 2 – the upgrade price is for everyone! Instead of only allowing long-time Mac users to enjoy this amazing new price, we’d like to welcome new Mac users by offering them this incredible deal as well. Everyone can get Mail Designer Pro 2 for just $49.99 instead of $99.99!

This is an incredible deal for a professional design tool and newsletter design professionals will recoup the cost in less than an hour. It’s our commitment to great apps on the Mac App Store.

Get the all new Mail Designer Pro 2 today – available on the Mac App Store for just $49.99.

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Yosemite is here! VPN Tracker 8 is ready…

Posted on 17. October, 2014 in Company, VPN Tracker

We’ve prepared VPN Tracker for the future. Our security experts have completely optimized VPN Tracker 8 for Apple’s new OS X Yosemite and have improved VPN and security features. The new VPN Tracker 8 comes equipped with useful functions for use in the professional realm.

New VPN Engine, more control

The all new VPN Tracker 8 was now redesigned from the ground up to perfectly match the features and new streamlined look of Apples next-gen OS. The new Status View clearly reflects what VPN Tracker is doing at each step, and even displays the most current log message right at the top, and takes you to the log if necessary.

VPN Tracker can manage numerous VPN tunnels simultaneously. The new Traffic Control feature makes it possible to in- or exclude entire IP-ranges from VPN tunnels. It’s even more convenient to work on a VPN desktop: You can solve common address conflicts between local subnets and remote networks.

Price and availability: VPN Tracker 8 is now available starting at $99.90 in the equinux Online Store. VPN Tracker 8 requires at least Mac OS X 10.9 Mavericks and has been optimized for OS X Yosemite.

 

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How to setup a secure VPN Connection with OS X Yosemite

Posted on 17. October, 2014 in Company, VPN Tracker

Is your VPN secure and future-proof? Change systems without security concerns.  Our security experts have completely optimized the VPN Tracker 8 for Apple’s newest operating system OS X Yosemite. In order to increase your security level and protect your data transfers it’s important to stay up-to-date.

Secure your company’s data under OS X Yosemite. With the new VPN Tracker 8, you can connect your Mac to the company network, giving you secure, encrypted access to any confidential business data.

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iPhone 6 and 6 Plus charging secrets revealed

Posted on 22. September, 2014 in tizi

tizi Power devices with high-speed charging

The new iPhone 6 and iPhone 6 Plus both come with Apple’s regular 5 watt power adapter that charges them with 1A USB power. But our tizi Power engineers have discovered that both new iPhones also support high-speed charging.

Connect either new iPhone to a newer Mac and the system profiler app reveals the following specs:

iPhone 6:
Current Available (mA): 500
Current Required (mA): 500
Extra Operating Current (mA): 1600

iPhone 6 Plus:
Current Available (mA): 500
Current Required (mA): 500
Extra Operating Current (mA): 1600

This means that both new iPhones support Apple’s high-power spec that lets them charge with up to 2,1A — just like the iPad.

 

High-speed charging for iPhone 6 and iPhone 6 Plus

 

tizi Tankstelle USB ports

If you connect your new iPhone to a tizi Tankstelle power adapter, tizi Kraftprotz mobile battery or tizi Turbolader car charger, they will be charged at the higher speed:

tizi Tankstelle: 2x High Power (2,1A); 2x Full Power (1A)
tizi Turbolader: 2x High Power (2,1 A); 1x Full Power (1A)
tizi Kraftprotz: 1x High Power (2,1 A); 1x Full Power (1A)

All listed tizi devices support Apple’s official High-Power charging spec (see Apple’s Article on High-Power charging). A lot of 3rd party chargers claim to support higher power rates, but won’t charge your new iPhone at higher speeds, as they don’t correctly support Apple’s standard.

And since this is Apple’s official high-power charging protocol, the devices determine how much power they draw, so your iPhone 6 will only pull in as much power as it can handle, ensuring a safe and battery-friendly fast charge.

 

So how fast will the new iPhones charge?

 

The iPhone 6 battery has 1810mAh, the iPhone 6 Plus has 2915mAh.

In our tests, an iPhone 6 can be completely charged in about 1h 15min, the iPhone 6 Plus needs between 1,5h and 2h. That’s almost twice as fast as Apple’s included power supply, which needs 2 – 2,5h for the iPhone 6 and 3 to 3,5h for the iPhone 6 Plus.

 

Charge your iPhone 6 faster

 

If you need the fastest charger for all your gadgets, tizi Tankstelle offers fast charging for up to four devices (2 high speed, 2 full speed). In the car? No problem, tizi Turbolader can charge up to 3 devices in your car and also supports high-speed charging. And for fast-charging on the go, tizi Kraftprotz has got your back, with enough charging power to fully charge your iPhone 6 3,5 times, or your iPhone 6 Plus 2,5 times.

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