It’s here – our biggest sale of the year! Head on over to our Black Friday Sales page for 50% off on our apps and gadgets. We’ve even included Mail Designer Pro – so now’s your chance to get a massive discount on our responsive mobile-optimized mail tool.Read More
You can increase your sales potential with mobile-ready newsletters. Studies find that people look at their phones an average of 150 times per day. The online-ready target group of mobile users has risen drastically and almost half of all emails these days are opened on mobile devices. Would you believe, only 11% of todays newsletters have used responsive design techniques to optimize their layouts for mobile devices? Don’t miss out on the incredible potential of mobile-ready marketing.
You can’t miss the the masses of people staring at their miniature displays while lounging in cafe’s, commuting on subways, and waiting in airports. It’s no wonder that the amount of emails read on mobile devices has increased as well. The email preview service, Litmus, recently published on its Litmus blog that 48% of all emails these days are opened on mobile devices.
It’s no surprise that marketing campaigns today need to be trimmed for pocket access, and now is the time for action as Black Friday, Cyber Monday, and the Christmas season roll in.
The IBM Black Friday report made an impression with its 2012 report on how great the mobile potential really is. It claims that around 14.3% of all purchases are made online and that 24% of the shoppers visiting an online store, do so from a mobile device. 58,6% of all the mobile traffic was from smartphones.
Zooming on a smartphone is so yesterday. Mail Designer Pro automatically creates a preview of the mobile version of your desktop newsletter. The so called, responsive engine, generates a flowing, reader-friendly layout. Remember!, 80% of people delete an email if it doesn’t look good on their mobile device.
Keep your mobile message to the point: The independent mobile layout blocks and variable mobile preview in Mail Designer Pro are powerful tools for creating quality content targeted for smartphones and tablets. To give your campaign that extra mobile kick, it’s prudent, within the first 1/3 of the mobile newsletter, to keep the texts and picture material short, so that the readers get the general essence quickly. You only have a few seconds to catch the attention of your mobile readers, and Statistics claim that only 3% of people will view the same email on more than one device.
Get your click: There are many discrepancies as to what makes a good call-to-action button. But one thing is clear, you shouldn’t have to dislocate your finger to click. With the intuitive design tools in Mail Designer Pro, you can easily make your links, buy-buttons, and eye-catchers touch compatible.
We’ve all been there: You’ve found the perfect birthday card, sit down to write a message and… nothing. Or even worse – you start writing and run out of steam halfway through!
A little bit of creative inspiration can go a long way — that’s why we made a new feature for Stationery Pack called Text Perfect: Birthday Wishes.
Text Perfect: Birthday Wishes is a collection of ready-to-use messages for your Stationery Pack cards. The Birthday Wishes collection includes over 150 messages for all your loved ones and are perfect for your Stationery Birthday Cards.
Here it is in action:
Choose whose birthday it is and Text Perfect will show you suitable messages for Mom, Grandpa, your kids, friends or whoever else you need to send a card to. There are special messages for special birthdays (21st, 50th etc.). We’ve included funny as well as heartfelt messages, so there’s a perfect message for everyone.Read More
Already on iOS 7? Have you found yourself turning off services to save battery life? Get tizi Kraftprotz and leave your fear of dead batteries behind! tizi Kraftprotz is your strong friend for weak batteries: It can recharge two USB devices simultaneously. iPad users will particularly love the High Power port to quickly recharge the device as fast as with the original power adapter. tizi Kraftprotz’s high capacity (10.000 mAh) lets you recharge your iPhone up to 5 times. tizi Kraftprotz power uses Apple’s fast charging technology. But you can of course charge any mobile gadget that can be charged via USB on a Mac or PC.
Btw, a “Kraftprotz” in German means a muscle man … time to get yours – available now at Amazon across Europa for just EUR 69.99 (£59.99).Read More
The new means and value of marketing has been around us for some time now. From YouTube subscribers to Twitter followers, and back again to Facebook-likers, businesses invest a lot of time and money gathering as many customers as possible via various social platforms. But do fans and followers really become customers? Does social-marketing really pay off?
Newsletter marketing pays
A recent study from an E-Commerce Analyst from Custora has the answer: The Customer Lifetime Value (CLV). A customer panel was gathered together via a variety of online channels: search engine marketing, mail campaigns, affiliate marketing, banners, Facebook, and Twitter. The value of each customer was based on their ‘willingness to buy’ and measured over a period of four years. The results are astounding!
The results show, that customers who stumble upon a company via Twitter have a 23% lower average CLV than all other customers. The highest CLV value belongs to customers who happen upon a company while searching organically. Search engine marketing obviously pays off, followed by AdWord campaigns. When comparing many of the most common means of online marketing, email campaigns had an above average CLV value (+12%), banners (+1%), Facebook (+1%), and then Twitter (-23%).
Customers buy on the go!
A further trend, in regards to monetization, is the increase in mobile purchasing. According to the „IBM Black Friday Report 2012“ , every 6th Dollar was spent using a mobile device. Around 10% of all E-commerce turnover will be made using the iPad, followed by 8.7% with an iPhone.
Once we lay the results next to each other , another question arises: Where is the largest marketing potential? How can this be most effectively tapped? The advertising branches discovered “mobile marketing” long ago. In general, that means, creating websites that are optimized for iPhones and co. But how do you get customers to these sites in the first place? After all, people just don’t have the same attention span when using a mobile device as they do on their desktop. Mobile e-mail marketing has the answer…
Success with e-mail marketing
One of the most well known mobile success stories is Lufthansa, who create successful newsletters with a responsive design. The Lufthansa newsletters automatically adapt to the viewer’s screen size for optimal readability. But the German airline is an exception to the rule. Our own study of 10,000 sales newsletters shows that only around 11% were optimized for viewing on a mobile device.
Create newsletters with a responsive design
You don’t need a six-figure budget to create your own responsive Mail Designs. With Mail Designer Pro, every freelancer, artist, or small business owner, can create incredible, mobile optimized newsletters on their Mac. Mail Designer offers a live preview, displaying your design exactly as it will appear on a Blackberry, iPhone, or Android Galaxy smartphone. It’s quite surprising that not even Apple or Google optimize their campaigns for smartphones.
Even Apple’s latest “Back-to-school” campaign ,targeted to high-school and college students, is not optimized for viewing on an iPhone.
Students have become even more interesting for marketers. According to a study from Ball State University in Indiana, more than 3/4 of all students own a Smartphone (as of February 2013). Remember the last back-to-school campaign of the big Silicon Valley giants? Neither Apple nor Google send out their email blasts in a mobile friendly design.Read More
At equinux, we have a ton of Macs, iOS devices, our in-house storage and build server infrastructure, plus our VPN network testing labs. Keeping all of this infrastructure up & running is super important – not a lot gets done when the network goes down in a building full of developers!
Keeping network diagrams up-to-date and making sure IP addresses and other information is current can be a real pain, so we decided to come up with a better solution:
Spot Maps combines the powerful network scanning engine we first introduced in VPN Tracker 7 and all new design tools. Instead of copying IP addresses into a basic graphics editor, you can simply drag live network results into your map.
Most network tools tend to be tricky when working with multiple networks, but we really wanted something that would give us the flexibility to create separate documents that we can share with the teams that need them: a map for our admins, one to give our website team an overview of those servers, one for our VPN team with the testing networks… Spot Maps gives us that: you can create separate documents for all your networks: Map your office network, servers, home entertainment devices and more.
It turns out Spot Maps is also a great way to access services on our network without having to look up URLs, IP addresses, ports etc. Go to a device on the map and double-click to access web-configuration pages, Screen Sharing, file shares and more.
Our favorite feature has got to be Live Mode: hit the big red button and Spot Maps continuously refreshes the map. As soon as a device goes offline, a cool animation pops up and Spot Maps notifies you that something has changed. It’s really soothing to watch systems come online – all right there and live.Read More
In our opinion, the passcode in iOS 7 has a visual security gap: when you enter your passcode, the larger buttons light up a lot longer than with iOS 6. It’s always been possible to watch a person entering their passcode, but the new extended illumination, and increased button sizes make it much easier for the “viewers” to see exactly what has been entered.
Currently, it is not possible to turn off the extended illumination in the iOS settings. Our mobile device security subsidiary TOWER ONE has more information and explains how enterprise users of our TARMAC MDM solution can enforce a longer, harder to watch passcode. The highest iOS security level for passcodes is an unusual combination of at least 16 characters and four symbols.Read More