„NSA is watching you“ and the „SSL Bug is biting you“: The current SSL Bug clearly shows the security risks buzzing around and attacking within our security channels on a daily basis. SSL and HTTPS connections on Mac OS X 10.9.1 are affected by the SSL Bug, the OS X 10.9.2 update fixes the vulnerability.
Apple has just announced an update to close this security gap, so we strongly recommend you update as soon as possible. The SSL Bug affects Mac applications such as: Safari-Browser, Apple Mail, Facetime, Messages, iTunes and iCloud. You can do a quick check at gotofail.com and see if your web browser can produce a secure SSL connection.
When it comes to the security of your data connections, whether at work or at home, you can put your trust in VPN Tracker 7, the market leading VPN solution for the Mac. With VPN Tracker 7, you can count on the most modern security innovations and encryption algorithms.Read More
We’ve updated Mail Designer Pro with new iOS 7 and Android 4.4 device previews. Create your mobile-optimized design and preview it on the most popular mobile devices – right in Mail Designer Pro.
Find out how easy it is to creative mobile-ready responsive emails with Mail Designer Pro: Free downloadRead More
We’re not the only people that think SongGenie should be on the hard drive of every music lovin’ Mac user. According to the excellent editorial staff at the UK’s No. 1 Mac publication, MacFormat, SongGenie is one of the 50 most amazing Mac Apps. This is really exciting. Even in the age of iTunes Radio and Spotify, it’s important to keep your local music library looking fresh and tidy: SongGenie helps you fix your unknown titles using an acoustic fingerprint, adds missing info, corrects typos and of course also searches for lyrics. Try it yourself .Read More
If you run any type of business, the importance of reaching out to customers and potential customers via email can hardly be overstated.
Let’s quickly go through some of your marketing options:
Traditional print media advertising: Expensive and ineffective for all but the most well-known companies and brands.
Social media marketing on Twitter and Facebook: Is showing some promise, but recent studies still show email conversion rates to be significantly higher than Twitter or Facebook campaigns.
Search and web advertising: Can be a very effective way of driving traffic to your website, but needs to be complemented by email to turn traffic into sales.
Make sure you have an email signup form prominently located on your website. We have an easy signup field in the footer of our website, so you can always sign-up from any of our pages:
Explain to people what they’re signing up for: we send out product news, updates and deal offers to our subscribers, so that’s what the box says.
If users sign up for other services on your website, you can offer to add them to your news and updates list as well – make sure you ask them to opt-in though, it’s not only polite, it’s also the law in most places.
Make sure you keep your mails relevant to your subscribers by creating separate lists or tagging subscribers that are only interested in certain products or areas of your business.
Download a copy of Mail Designer Pro and start creating a newsletter that reflects your brand.
Mail Designer Pro directly integrates with several popular email service providers such as Campaign Monitor or MailChimp, or can be used with any service that supports HTML templates.
Take a look at the options out there and decide which is the best fit for you. Most offer an easy newsletter signup form that can be added to your website and start building your audience.
In our next post, we’ll look at the do’s and don’ts of compelling newsletters.Read More
Over 50 percent of all emails are read on mobile devices – time to whip your newsletters into shape for the new year! Responsive email designs technology makes all the difference. And with Mail Designer Pro you can create stylish newsletters for the desktop as well as an adapted mobile version for smartphones.
Get into mobile layout mode: responsive Mail Design made easy!
It’s here – our biggest sale of the year! Head on over to our Black Friday Sales page for 50% off on our apps and gadgets. We’ve even included Mail Designer Pro – so now’s your chance to get a massive discount on our responsive mobile-optimized mail tool.Read More
You can increase your sales potential with mobile-ready newsletters. Studies find that people look at their phones an average of 150 times per day. The online-ready target group of mobile users has risen drastically and almost half of all emails these days are opened on mobile devices. Would you believe, only 11% of todays newsletters have used responsive design techniques to optimize their layouts for mobile devices? Don’t miss out on the incredible potential of mobile-ready marketing.
You can’t miss the the masses of people staring at their miniature displays while lounging in cafe’s, commuting on subways, and waiting in airports. It’s no wonder that the amount of emails read on mobile devices has increased as well. The email preview service, Litmus, recently published on its Litmus blog that 48% of all emails these days are opened on mobile devices.
It’s no surprise that marketing campaigns today need to be trimmed for pocket access, and now is the time for action as Black Friday, Cyber Monday, and the Christmas season roll in.
The IBM Black Friday report made an impression with its 2012 report on how great the mobile potential really is. It claims that around 14.3% of all purchases are made online and that 24% of the shoppers visiting an online store, do so from a mobile device. 58,6% of all the mobile traffic was from smartphones.
Zooming on a smartphone is so yesterday. Mail Designer Pro automatically creates a preview of the mobile version of your desktop newsletter. The so called, responsive engine, generates a flowing, reader-friendly layout. Remember!, 80% of people delete an email if it doesn’t look good on their mobile device.
Keep your mobile message to the point: The independent mobile layout blocks and variable mobile preview in Mail Designer Pro are powerful tools for creating quality content targeted for smartphones and tablets. To give your campaign that extra mobile kick, it’s prudent, within the first 1/3 of the mobile newsletter, to keep the texts and picture material short, so that the readers get the general essence quickly. You only have a few seconds to catch the attention of your mobile readers, and Statistics claim that only 3% of people will view the same email on more than one device.
Get your click: There are many discrepancies as to what makes a good call-to-action button. But one thing is clear, you shouldn’t have to dislocate your finger to click. With the intuitive design tools in Mail Designer Pro, you can easily make your links, buy-buttons, and eye-catchers touch compatible.