Mail Designer 365 version 1.2 has officially landed and it’s our biggest update so far! It includes all-new teamwork features, as well as brand new design tools to give you even more creative control over your email designs.
Hey team players – an exciting new feature has landed at Mail Designer 365! Say hello toMail Designer 365 for Teams.
What is Teams?
This brand new feature allows you to purchase multiple Mail Designer 365 Business plans and assign them to your team members for an ultra productive team workflow. The best part? Teams has a super convenient joint billing feature. Say goodbye to multiple confusing invoices throughout the year. Regardless of whether you pay monthly or annually, you’ll receive one straightforward, summative invoice for your whole team at the end of each billing period.
The Teams feature is easily accessible via your my.maildesigner365.com portal. Click on the Teams tab, where you can set up a team, enter your billing information, and then purchase and manage your Mail Designer 365 Business plans.
Teams is just the start of a brand new journey for Mail Designer 365. We still have loads of exciting things planned on our roadmap for 2018 to make your collaborative workflow easier and more productive than ever. Stay tuned for more!
Interested in setting up a team for your business? Find out more here.
Great news for all of you design enthusiasts out there: TOWER ONE is taking Mail Designer Pro to a whole new level. Mail Designer 365 is the ultimate new subscription model solution for professional HTML email design.
Under the TOWER ONE brand, we aim to transform Mail Designer 365 into one of the world’s best email newsletter design services and create an easy-to-use, productive tool for creative professionals and email marketers everywhere.
Mail Designer 365: A model for the future
Here at TOWER ONE we are always thinking about the future and how to provide the optimum user experience. Many of the most popular feature requests received by equinux (such as countdowns, analytics, image hosting etc.) require a cloud-based service to work. As part of TOWER ONE, an equinux company with cloud experience, Mail Designer will be improved with ongoing services for cloud features, as part of a subscription model.
Mail Designer 365 offers you continuous feature updates throughout the lifetime of your subscription, and always provides complete compatibility with the latest macOS. The new version is perfectly optimized for great performance with macOS 10.13 High Sierra.
Subscribers can also look forward to an exciting development roadmap we have planned for the next 12 months; containing updates for design tools, creative content, cloud services, and more.
A whole new world of features
Mail Designer 365 has so much to offer:
#MadeForDesigners – Mail Designer 365 reaches new heights with an array of brand new layout and design features. Drag and drop ready-made layout blocks to create complex designs in minutes or save and reuse your own creations with the brand new custom layout blocks feature.
#MadeForCreativity – Professional image editing tools and photo-filter effects allow you to express your creativity right here inside the app. With just one click you have access to a world of effects such as brightness, contrast, sharpness and 10 unique filters for stunning newsletter designs.
#MadeForSmartphones – You can easily use Mail Designer 365 to adapt your designs for the newest mobile devices on the market – including the iPhone 8, iPhone X, and Google Pixel. #MadeForYou – We designed the new and improved UI especially with you in mind. Larger icons and a search & sort feature help you to find your designs instantly and the brand new Mail Designer 365 News platform provides you with expert design tips and marketing know how.
And there’s even more… See the complete list of features here!
Get started with Mail Designer 365
You can purchase Mail Designer 365 today from our website or from the Mac App Store. Simply install the app and choose the plan for you to get started. Hey existing customers! If you are already a Mail Designer user, you benefit from an exclusive upgrade offer. Discounted plans start from just $49.99 a year! Lock in your discounted price before October 31st and enjoy your lifetime discount.
Apple is known for doing things with more attention to detail than most companies. So it should come as no surprise that even App Store gift cards with their promo codes have a few secret details that help make the experience more Apple-like.
So what powers the simple App Store promo codes? Secret fonts, special dimensions, and many more.
It’s a big day: today we’re rolling out Mail Designer Pro 3.3 – a big update that includes something we’ve been working on for a while… all-new Outlook support.
Just saying the word “Outlook” to a newsletter designer will send shivers down their spine: it has notoriously poor support for HTML standards and a lot of quirks that make it extremely tricky to design for. If that wasn’t bad enough, all versions since Outlook 2007 use Word’s engine to render HTML, so things have actually gotten worse over the years.
In the past we addressed these issues by adding workarounds to our existing HTML code. Extra style commands and table wrappers were added to the code that we write for all other email clients. However, this could occasionally still cause layout issues (e.g. extra spaces, slight misalignments…) and we were never entirely satisfied with the final result.
A New Hope for Email HTML Last year we got together our email jedis and looked at different solutions. We decided to adopt an entirely new approach and make a bigger change. We decided to re-write our code to use dedicated code sections for Outlook.
How does it work?
Basically all existing code is hidden from Outlook entirely, so we can write nice clean code for all the other email clients, without extra Outlook hacks.
Then we take the content you’ve added and use it to write a second layout section, that is hidden from all email clients except Outlook. This section is tailored to all of Outlook’s quirks.
We do all of this automatically when you send or export your design – so all your content is included in both the Outlook and non-Outlook sections automatically.
With the earlier compatibility code, you’d see slight misalignments or extra padding. All of those issues can be avoided with the new code. This new technique also makes it easier for us to improve the code going forward, in case we run into any other compatibility issues.
Existing Designs are automatically improved
So what do you need to do? Nothing!
Whenever you open a newsletter design in Mail Designer Pro 3.3 or later, it’ll automatically be upgraded to use the new Outlook code with all compatibility improvements.
Detailed Outlook improvements:
3-column layout blocks are always displayed with correct alignment
Line-height is correctly adjusted in all Outlook versions
A problem that could cause layouts to become misaligned has been fixed
An issue that could cause extra padding to surround an element has been fixed
New Plain text export: When you export as a HTML file, the plain text version is now also included as a separate file
New If you’re sharing documents with colleagues, Mail Designer Pro now lets you know if a font was used that you don’t have on your Mac
When copy & pasting from Microsoft Office documents, we now prevent HTML elements being added inadvertently
We’ve fixed an iPad preview issue under macOS Sierra
You can now use multiple mailto links with advanced options in your newsletter
An issue that could very large newsletters to not upload to MailChimp correctly has been fixed
An issue with image quality has been fixed
A few minor issues with mobile background editing have been fixed
Want to experience hassle-free email design? Try Mail Designer Pro 3 free today. Mail Designer Pro is available for just $49,99. Owners of previous versions can take advantage of our discounted upgrade offer.
Poster layout blocks – stylish header images for magazine-like layouts
We’ve added new layout blocks for one large poster image plus two or four smaller detail images. These are great for magazine-style layouts, or when you want to split a larger image up into multiple areas. Super flexible and looks stunning.
Faster footer layouts with social media links
We’ve also added layout blocks that combine a text area with four image areas. These are designed to make it easy to build a footer with contact details alongside your social media links.
Advanced email links for instant feedback
You can now build advanced email links that will pre-fill the subject line and message text when they’re clicked. Add a “RSVP now” link for example and pre-fill a message with fields for the information you’d like people to reply with. Super handy if you’re planning an event, or asking readers for feedback.
We’ve improved handling of transparent images under macOS Sierra 10.12.2
Image optimization is smarter about images with transparency and using JPGs
When you use the “Replace Image” feature, you can now dive into sub-folders as well
We’ve improved compatibility with email providers that use MD 5 Challenge / Response security
Mail Designer Pro 3 is the only email newsletter design app for macOS that lets anyone create mobile-responsive email newsletters. And with the brand-new version 3.2.1, we’re bringing Touch Bar and iPhone 7 support to Mail Designer Pro.
Mail Designer Pro: Touch Bar Details
We looked at the features email designers most often need while using the keyboard and designed Touch Bar support around those actions:
Access text formatting and style options – all without leaving the keyboard
Adjust background color and tint, or zoom background images
Switch between desktop & mobile layouts, pull up a smartphone preview & toggle guides
Customize the Touch Bar with preferred shortcuts and controls
Also new in this release
iPhone 7 and iPhone 7 Plus Device Previews: Check out a real-time preview of your design on the latest iPhones.
macOS Sierra tab-support: Working on two newsletters? Group them into one window and switch between them in a flash.
We’re excited to be bringing mobile-optimized emails to everyone. Mail Designer Pro 3 is available from the equinux Store and Mac App Store.
For a limited time only, we’re offering Mail Designer Pro for just $49.99.
Faster loading newsletters with PNG image compression in Mail Designer Pro 3.1.1
Modern eye-catching newsletters tend to use a lot of images and large photos. That can lead to large overall email files sizes that will take longer to load.
The latest Mail Designer Pro update (Download 3.1.1) now offers lossless PNG compression, which decreases the size of your graphics, logos and banners. The result? Leaner, cleaner, faster-loading email newsletters.
Mail Designer Pro automatically compresses images when you export – you’ll find it alongside the other Design Options
We’ve also made Mail Designer Pro a bit smarter about images: It now detects whether an image is a photo or a sales graphic and uses that to choose whether to save an image as a PNG or JPG file, while also keeping file-size and quality considerations in mind.
Gmail is one of the most popular email providers in the world and the default email app on many Android phones – that’s a lot of customers reading newsletters in the Gmail app. Until today, Gmail has only supported an ‘optimized’ newsletter view, where it would automatically take the desktop version of your email and tried to re-format it for smartphone screens – usually with mixed results.
Now Gmail users will see your mobile-optimized layout exactly as you intended it: Google has updated Gmail with full support for mobile-optimized emails. So we’ve released Mail Designer Pro 3.1, an update that takes full advantage of the new Gmail features and lets you create newsletters that will look great in Gmail.
Gmail mobile-responsive facts
So what has Gmail changed exactly? Here are the details for fellow email-HTML nerds out there:
Gmail now pays attention to media queries, which allow us to show the mobile version of your newsletter to smartphones
There’s still no support for web-fonts, but you can configure fallback-fonts in Mail Designer Pro 3, for the best of both worlds
Technical fun fact: Attribute selectors aren’t supported, but CSS class definitions are – Mail Designer Pro takes your design and translates it into HTML and CSS styles that Gmail will display correctly
Roll-out status: Gmail’s mobile-responsive changes are already available in Gmail for Android, Gmail on the web and in Google Inbox on iOS. The Litmus team has more details on their blog.
New mobile design previews: iPhone 7 and Google Pixel
To help you to visualize what your design is going to look like, we’ve added a new smartphone design preview for Google’s new Pixel phone. It gives you an accurate Gmail-preview, complete with the fallback fonts you’ll see.
We’ve also added the new iPhone 7 and 7 Plus (in Black and Jet Black) so you can get a feel for those new models as well.
Try out some of the new keyboard shortcuts for a real productivity boost:
Command + G groups objects
Space + Enter adds a simple line break (instead of starting a new paragraph)
Command + N opens a blank design
Command + K add a link to the currently selected text
Version 3.1 also includes further compatibility improvements for Outlook and MailChimp, as well as performance optimizations. And you may have noticed that Mail Designer Pro now displays a notification once your test-email has been sent.
Get early access to upcoming Mail Designer Pro releases
Introducing the Mail Designer Pro Beta program! We love getting feedback from you guys, so experienced users can now activate Beta updates under Preferences > Updates. You’ll get early access to our public betas with new features, fixes and improvements.
We’re really stoked to support the new and improved mobile-responsive Gmail right from the get go. If you like the latest update, we’d appreciate a short review on the Mac App Store.
What are you trying to accomplish with your newsletter? You want to win hearts, clicks, fans, and followers, right? On average, your recipients only have an attention span of about 8 seconds. An intelligently constructed, image heavy newsletter is sure to increase sales.
The leaves have begun to change color and fall, triggering an eager, optimistic target group becoming even more enthusiastic to buy. As they snuggle under their fleece blankets on the comfy couch, by the glow of their iPhone screens, thoughts of the upcoming holidays fill their minds. It’s high time to power-up your email marketing campaigns – Halloween, Thanksgiving, Black Friday, Christmas, and New Year’s are right around the corner!
Clever Designs with Mail Designer Pro, increase your potential for success. We’ll show you how…
Take it up a notch with Wallpaper Mode – Backgrounds with a bang!
A picture is worth a thousand words, and boy do they sell! Pictures put readers in the right mood and give potential customers a stronger emotional connection to your products or sales. With the improved background features from Mail Designer Pro, you can create brilliant, breathtaking effects with full surface hero images. Be creative and stretch mood pictures over an entire email. A catchy slogan and large fonts will help give your newsletter that extra umpf.
Tip: It’s important to use an image that works well in Mobile Mode because when viewed on a smartphone, your recipient will be scrolling. Basically, within 8 minutes of viewing your newsletter,, your readers should get into the right mood, recognize your style, and understand the offer and promotional period at hand.
Pictures add an extra value to the style of your newsletter: A special fall menu for your restaurant, an invitation to an Open House, or a last minute weekend sale – the right background adds a subtle, but meaningful reinforcement to your message.
A little bit of taste is helpful for bringing across the right message. We’ll show you how to use background art for your desktop and mobile versions.
Find the right background image
Bigger is better. Ideally, you should look for pictures that are at least 4000px wide. This gives you more leeway for positioning and the picture will remain sharp for Retina displays
Extra leeway: Keep in mind that you will most likely want to include text boxes on top of your picture. Therefore, it is not recommended to use a picture with lots of details throughout but instead one with depth, colors, or slightly blurred. This way it’s easier to find appropriate spots for Headlines and texts.
Picture databases as inspiration: If you search the web for pictures, you’re sure to find some good image databases for downloading pictures, such as these:
Sometimes, simply browsing through the different images can give you inspiration for your newsletters. Of course it’s always best if you start off with your own ideas.
Layout cheat sheet: Create emails with backgrounds
More or less text? Before you start, it’s best to decide if you want to work with transparent text boxes or with non-transparent layout blocks. The latter variety is appealing when you’ll be including a longer text.
Give your background space: Try to keep the top and up to the first third of your newsletter free. This space is important to let the background image make its impression. For texts, you could use a text/picture layout block and reduce it, such as seen in the following example: Texts should be at least 16px big so that the work well on mobile screens.
Style with transparent layers: If you use minimal text, as in: Quick information, sales, transaction emails – you can give your background picture even more room. Try working with picture layout blocks which you can include layer by layer for your texts.
Check out these 3 examples to see how different the moods can be depending on how a background is used…
For the layers, drag a square or circle onto your picture layout block from the Graphic Tools. Turn the opacity down to around 80% so that it is slightly see-through. With this method, it requires a bit more work to create the mobile versions.
Tip: Increase your click rate: Try this method as well to help push your Call-to-Actions. Adjust the picture so that the background drags attention to one of your links.
Apply, position, and optimize the background for your desktop version
To position a background, click on the background icon link at the bottom. Now you can pull the edges of your background to adjust the size. With the zoom feature, you can adjust the background image to fit your newsletter exactly. By holding the mouse button while you drag, you can move the inner area of your background picture.
Tips: Background images can increase the volume of data in your newsletters. Using Optimize Background, you can further compress the image. Decouple and adjust the background for the mobile version.
Detach and adjust the background for the mobile version
You’ll most likely need to choose a smaller section of the background picture to use for the smartphone version. Go to the Mobile Layout View for Smartphones and then to Background Mode.
By slightly moving the background picture, Mail Designer asks if you’d like to decouple the background from the desktop Design. After decoupling, you can adjust the background exactly to fit the narrow smartphone screen.
5 tips for catchy CTAs with a good conversion
When it comes to a Call to Action (CTA), it’s best to get inspired by the modern webtrends. The same rule applies here: The CTA must first work on the mobile version before you transfer it to the desktop one.
One single CTA in a newsletter makes more of an impact than five. The fewer choices your recipient has, the better.
Here are five helpful CTA Design tips for you:
• Slogan booster: Use a modern web font. Position your text on your lead picture and highlight one motivational word in which you build in your CTA. Tip: Using special characters such as “>” actually help to boost your text link.
• Transparent surfaces and button graphics give your CTA a modern look
• Light lines: Try using simple, (1pt), lightly rounded outline in combination with a thin font (for example: Open Sans) positioned on top of a lead picture.
• High contrast: It’s not only about the color of a CTA, but the contrast. According to a recent study, an online shop increased its sales by 30% simply by changing their buttons to green. Due to the contrast with the background, they became much more visible.
• Make it different Surprise them with nonconventional button shapes and postions. Who says you can’t use a round button?
Check your hero image: Does it help if you move your hero image to a differnt section? Find the best position to make it a real eye-catcher. Does the content flow? Are the recipients in the zone? Then this is the right spot for an effective CTA.