Mail Designer

Mail Designer: Adding videos to newsletters

By Mail Designer

A picture is worth a thousand words, a video is worth a million! With a brief video, you can introduce your product, show off features, and create a more personal connection with customers. Mail Designer makes it easy to add video links to your email newsletters.

Preparing your video

Most users will only watch roughly 60 seconds of content so keep it to the point. Then upload your video to the web – we recommend using YouTube or Vimeo, as they will ensure that your video looks great on mobile devices, as well as on Macs and PCs.

Adding videos to your newsletter

Most email apps do not support videos directly, so we’ll be using an embedded preview link instead. Mail Designer includes a video preview placeholder that makes it easy to create a play button preview image in your email:

1) Drag in a video image placeholder

Add video dropzone

2) Double-click the image placeholder (you should see a yellow border) and drag a still shot from your video onto the placeholder

Drag image into placeholder

3) Add a link so clicking the video will take the reader to your video on YouTube, Vimeo, or a page on your website

Add video link


By embedding your video on Vimeo or YouTube, you also get extensive statistics, such as number of plays, how long people watched your video and more. Measure the success of your video campaign and adjust your next video accordingly.

That’s it

And that’s how easy it is to use videos in email newsletter campaigns with Mail Designer. Take a free trial version of Mail Designer for a spin and let us know if your have any thoughts or questions!

Mail Designer


Mail Designer 1.2 & Mail Designer SDK: Do more with your mails

By Mail Designer

We’ve released Mail Designer 1.2 this week – a fairly substantial update that adds a huge feature that we’ve had a lot of requests for…


HTML Export

Now you can take any design and export it as a HTML document, so you could re-use your design with other newsletter services, or offer a preview of your newsletter to visitors on your website.

Mail Designer 1.2 also has lots of other improvements – we’ve made it easier to duplicate layout blocks, improved compatibility with Outlook, Gmail and Thunderbird, added three new layout blocks with bullets and more.

Get Mail Designer 1.2


Get the Mail Designer SDK

We’ve also announced a brand new SDK for Mail Designer. The SDK allows developers to create their own plug-ins that are seamlessly integrated with Mail Designer. In fact, even our new HTML export feature was created entirely using the SDK.

Interested developers can download the SDK from our website.

Mail Designer SDK Details

Mail Designer Video: Adding Links

By Mail Designer

We’ve just posted a new Mail Designer tutorial over on our YouTube channel. This tutorial explains how to create text and image links in Mail Designer. Once you start creating links for image areas, you’ll start thinking of all sorts of new ideas you can build with Mail Designer.


If you have any other tutorial requests, let us know on Twitter or Facebook!
P.S. New to Mail Designer? Download the free demo and start creating your own designs!

Mail Designer on the Mac App Store!

By Company, Mail Designer

We know you guys love the App Store, so we’re pleased to announce that Mail Designer is on the Mac App Store!


All the great layout-changing, link-editing, design-creating goodness is in there – just now you can get it through the App Store if that’s the way your prefer to get your apps. In order to comply with the App Store guidelines, we have made a few changes minor to Mail Designer on the Mac App Store though. For full details, please visit our Mail Designer Mac App Store page.

This latest version was released as an update, so Mail Designer 1.1.1 is now available for all users.

We’re really proud of Mail Designer and hope you love it too. Enjoy!

Team equinux

P.S. If you purchase Mail Designer on the Mac App Store, please leave a review and let us know what you think! Lots of shiny review stars are even better than coffee for our developers…

Mail Designer meets MailChimp

By Company, Mail Designer

When we first released Mail Designer, we knew that one of the most popular use cases would be for creating email newsletters. So we’re very pleased to announce our first email marketing service API partner, MailChimp!

You can now export designs directly from Mail Designer up to MailChimp. So you can create stunning designs and send them to your subscribers with MailChimp’s powerful distribution service. We’ve also built-in support for MailChimp’s placeholders, so you can take advantage of their powerful mail merge capabilities and build-in links to forward your newsletters, manage subscription preferences and more.

MailChimp have free and paid plans, so if you plan on sending messages to a larger customer base, or just want to have more flexibility and control over your campaigns, check out their service.

Other mail services

A lot of you have also contacted us and asked about support for other email services. Mail Designer now offers an API that third-party services can use to built their own Mail Designer plug-ins. If you have an email service you would like to create a plug-in for Mail Designer, please get in touch.

We think you’re going to love MailChimp integration and the extra power it adds to Mail Designer, let us know if you have any thoughts!


The making of Mail Designer

By Company, Mail Designer

Mail Designer is the first app of its kind. There are a bunch of great Mail clients that let you read emails on your Mac, but there isn’t a single one that can create a HTML email design from scratch.

We’d like to share the story of how and why we decided to make Mail Designer – it all started in 2007…

Beginnings: Stationery Pack

When Apple first unveiled stationery in Mail for Mac OS X Leopard, we were excited by the possibilities it opened up: finally here was this way to send cool emails that didn’t look boring and dull. We got to work right away and were the first to offer additional stationery for Mail with our Stationery Pack line of products. People loved Stationery Pack and we received lots of requests for additional template categories and designs.

The trouble with templates

One of the most popular requests was for business templates – something that could be customized with a logo and signature to be used for everyday business emails. So in 2010 we started work on Stationery Business Edition. Because Mail only allows the text and images in a stationery message to be customized, we included all sorts of different layouts and looks for each of the designs we created. This gave users a certain degree of flexibility, but the designs were still not fully customizable.

Also, because Apple Mail can’t save a copy of a stationery email once you’ve customized it with your own text and images, you have to basically start from scratch every time you wanted to send a message and couldn’t easily reuse messages you had already sent.

Stationery Editor: A new hope

So we also started work on another project, which had the working title “Stationery Editor”. Our initial idea was that we would create a companion app that would allow users to tweak their stationery and save it as a template to re-use again and again.

Our development team created an incredible editing tool, which not only allowed you to customise text and images, but also included a full set of tools to remix and mash up stationery templates. It was much more powerful than the basic editor we had initially envisioned and opened up whole new possibilities.

However, the original stationery designs hadn’t been created with that kind of flexibility in mind. So while the new app was great for adjusting text and images in our stationery pack templates, the more advanced background and layout editing features couldn’t really be applied to most existing stationery designs.

Project rebooted

And so Mail Designer was born. We kept the original capabilities for stationery editing of course, but we added a whole host of new creation tools, including dynamic layout blocks, graphics and background textures and an advanced editing interface that any Keynote or Pages user should feel right at home in.

If you’re more of a creative type, you can start with a blank slate and create an entirely new design from scratch. Those of us that need a bit of inspiration can choose one of the Design Ideas as a starting point and to kick-start their own ideas.

We also added graphics and additional background textures that can be used to give your designs a more professional touch.

A lot of time was spent testing the app and we put it through its paces by re-creating the look of email newsletters and other messages that landed in our inboxes. We wanted to make sure the new app would be able to tackle any design challenge that our users might throw at it.

Our own graphics department has also been using Mail Designer exclusively now for a few months to create the equinux newsletters we occasionally send out (some of you may have noticed that we’ve started playing with a number of new looks in our mailings).

Finally, we took all the excellent feedback we’ve received from our stationery and Business Pack customers and tweaked and adjusted the app to ensure Mail Designer is a perfect fit for their needs — I think it’s safe to say that Mail Designer is going to be an essential tool for them as well.

So please download a copy of Mail Designer and let us know what you think!

Happy emailing!