How to increase the click-through-rate (CTR) of emails

“Users of Mail Chimp and Campaign Monitor know that creating quality emails is difficult and time consuming”, says Wesley Dyson of killerappreview.com and highly recommends Mail Designer Pro 2. Especially Mail Designer’s mobile preview “is fantastic for previewing your email on various devices and resolutions in realtime” according to Wesley.

But one of the most important things: He compared the performance of a newsletter created with Mail Designer Pro 2 with an online editor resulting in a much higher clickthrough rate (CTR).

Verdict: Mail Designer Pro 2 helped to ‘create a better email’ with a CTR 3.0% compared to just a CTR of 2.2%.

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