Mail Designer

5 tips on how to impress your loved ones with creative Holiday emails

By Company, Mail Designer

card_tipsOur Season’s Greetings collection for the Picture Mails app and Mail Designer, give you hundreds of ideas for creating magical cards for the Holidays. With the following creative tips and Mail Designer, you’re guaranteed to bring even more seasonal flair and beauty to your mails.

Time to play: a cute gift as an email
Do you have DIY friends? Then why not send them a funny paper toy as a surprise email Greeting. Just find a cool, free, paper toy or Christmas ornament on the internet and add a direct link to your card. Maybe you’ve just built something you’re proud of? Take a quick picture and include it in your Mail. You can even embed a Dropbox link or attach data when sending your email with Mail Designer 2.


iPad_Lando copy_smallReach for the stars: “May the Mail be with you!“
Who isn’t a Star Wars fan? Why not add X-wing X-citment to your Xmas Greeting: With the power of  “Make a GIF” you can use funny scenes from YouTube, capture them as a GIF, and then drag-and-drop these awesome creations into one of your templates (more about GIFs in this video). Just change the background for your galaxy and you’re done!


MC_Love copy

You’ve got Mail baby

Recently fallen in love? Tis the season for love as well –  Why not add a little more spice to your Holiday email? A cute selfie, a romantic picture of the two of you, or puckered lips, are sure to melt the heart of your sweetie. Here’s a tip: Create a Spotify mix of your favorite love songs and paste the link in your card. 

Mails that make a bang! 
Those resolutions can wait. Even New Years emails can be pepped up with tasty cocktail recipes or a personalized yearly horoscope for your recipient. Looking to make a bang? Then just do it! Film your fireworks display and add a link to the video or GIF in your email.


Family chronicles  in comic book style
The placeholders in our Season’s Greetings and Year in Review templates, offer plenty of room for your favorite pictures. Here’s an idea: Add speech bubbles from Mail Designer to your pictures and come up with a clever text. Impress your friends and family with your creative, comic book charm.


Season’s Greetings 8 – A pocket full of mail magic

By Company, Mail Designer, Stationery Pack


Tis the season for the most wonderful celebrations of the year. Introducing more than 20 new greeting cards gift wrapped and ready to send with Apple Mail. Season’s Greetings 8 is our newest collection of seasonal email cards. From wintery scenes to fun picture place holders, it’s easy to personalize your greetings with heart and soul.

Add that special touch to any of the cards by adding your own personal Greetings or pictures, making your email shine.

Designs for everyone: Send wintery brilliance, humorous pictures, or perhaps a traditional card.

Don’t forget your colleagues: Elegant, designs for business partners and co-workers included.

media_sp8_2Release your inner elf. Use one of our funny templates with picture place holders and your elfies to bring a smile to your loved one’s faces.

Designs for any festive occasion: Also included: Stylish invitations to Christmas or New Year’s dinner, Year in Review cards to share, and Happy New Year greetings.

Ready, out of the box: You can easily use the Christmas Mail just as they are. All you need is a Mac. If you have Mail Designer, you can further edit your Season’s Greetings designs to your liking.

Our current collection, Season’s Greetings 8, is available immediately for only $9.99/9.99 Euros in your Stationery Greeting Cards App (download App here) or in Mail Designer 2 as an in app purchase.

Double your work creativity: Say hello to the new Mail Designer 2.5 with Split View work flow and a creative Sidebar

By Company, Mail Designer

MacBook_MD25Smart Mail Designs don’t have to be complicated. The new Mail Designer 2.5 has been optimized for OS X El Capitan, boasting new features yet bringing along the creative tools already available from Mail Designer Pro. This means you have immediate creative power to put together incredible HTML newsletters and emails without having to know a thing about codes or programming.

Completely revised user interface for more creative works flows

The new convenient Sidebar uses a one window concept, giving users ultimate control over all creative tools. Whether you’re working on a MacBook Air screen or with a cinema display, you’ll never lose the full overview of your Design. You now have  easy access to layout blocks, fonts, shapes, animations, and pictures on the right hand side of your screen, making it a breeze to create the ultimate newsletter.


A picture’s worth 1000 words

Do you have a lot of pictures? Now you have direct access to your complete Photos library. Browse your library by album, year, or location and include your photos directly into your Designs.


Stunning new artwork

Get started with our magnificent new background and header pictures. Mail Designer 2.5 includes two incredible picture collections giving you the tools to create professional newsletters by integrating full surface backgrounds and eye-catching picture headers without needing any previous knowledge of graphic design.

Optimized from the ground up for OS X El Capitan

With Mail Designer 2.5, you can take full advantage of the most current  OS X features  and Apple technologies. Thanks to the new support offered by Split View, you have a perfect overview of your  entire Design: In full screen mode, you can work with your design layouts and text templates side by side.  Force Touch gives you playful editing moves on your MacBook, enabling you to jump directly to background mode.

Unique link formatting

Along with the dozens of prefabricated shapes and call-to-action buttons included in your Mail Designer app, it’s now possible to individually design your own text links. Choose the color, the font, and decide whether or not to use an underline – Make your links stand out so they’ll never be overseen again.

Existing customers who already have Version 2, can now update by downloading the current Mail Designer 2.5. For a limited time only, Mail Designer Pro 2.5 is available to new customers for an introductory price of $29.99 in the equinux Online Store and Mac App Store.

Mail Designer Pro 2.5.2 — A fresh spark for your holiday newsletters

By Company, Mail Designer


Now you’re ready for your Black Friday and Holiday Season newsletters, we’ve got a fresh new version of Mail Designer Pro for you…You’ll find a stunning brand new iPhone 6s and 6s Plus Rose Gold mobile device previews. But thats not all!

Advanced link options for email, phone numbers and other types of links help you to create perfect call-to-action flows. Just create your link and choose one of the new link options from the sidebar. You can link to a website, email address or even a phone number (great for your smartphone layout). How effective text links in mobile newsletter can be we explained recently in our post about 3D Touch optimization for iPhone 6s.


On-top you’ll get improved stability and performance in Mail Designer Pro 2. Download the new version 2.5.2 now directly from our website or update your version via the Mac App Store. Have fun designing your Holiday Season newsletters with Mail Designer Pro!

Must-know facts for iPhone 6s mail design. Create perfect responsive Designs for Peek and Pop

By Company, Mail Designer


The mobile opening rate for emails has increased by 30% within the past 5 years. Far more than half of all newsletters are being read while on the go. It’s even more likely that your newsletter will first be previewed in quick scan mode on a mobile device than comfortably clicked and opened by the recipient from his/her personal Mac while sipping a peppermint tea.

For companies who rely on newsletters, this realistic scenario of recipients checking their emails on an iPhone can be compared to an action game where every newsletter has to battle to survive in the inbox. And as we know, in the end, only the strongest survive.

Mobile features, such as the new 3D Touch experience on the iPhone 6s, increasing resolutions, and expanding screen sizes, put an even greater importance on the details and content of your newsletters. With a short Peek and Pop, iPhone 6s users can quickly preview your Mails, without completely opening them. Yet another reason to be sure your newsletter Designs make a solid and convincing first impression.

The following Mail Designer Pro features and tips will help ensure that your newsletters are well received on the new iPhone 6s.


Boost the opening rate!
Your newsletter bouncer: Create better snippet texts for the iPhone 6s

Like the subject line, the snippet texts are a deciding factor as to whether the recipients open your Mail or not. The iOS platform on the iPhone 6s allows for only 90 characters to create a catchy text. Here’s where micro-marketing definitely comes into play. It’s important to give the recipient enough content value that they feel the need to open your Mail.

The inbox optimizing tools in Mail Designer Pro help you create perfect, catchy lines, and with the simulator, you have a realistic, live preview of your subject line or snippet text making it easier to optimize.

Bear in mind…

  • Keep the snippet text length between 40 and 50 characters
  • Snippet lengths are platform dependent and vary between 40 and 140 characters.
  • Your snippet text should support your subject line
  • Your snippet text should also correspond to the content of the opened Mail and not simply be a repeat of your headline


Hit and run! Optimize iPhone 6s newsletters for on-the-go readers

K.I.S.S., Keep it short and simple. The mobile version of your newsletter is meant to be a taster, giving the reader an essence of what the desktop email is about. Remember, your newsletter will most likely be read while the recipient is at work, on the subway, or quickly browsing through emails while having breakfast. Even more of a reason why your newsletters need to make an immediate bang! All graphic elements you use should have the highest resolution possible for HD Retina optimized displays.

With Mail Designer Pro, you can create newsletters with Retina quality resolution, using the mobile layout and optimized mobile layout blocks. The new Artwork Collection offers catchy full surface lead pictures and more than 500 web fonts for captivating your recipients.

And another thing: Mail Designer Pro simulates 1:1 with an iPhone 6s preview, displaying how your newsletter will appear both in portrait and in landscape.

Keep in mind:

  • Place large call-to-action buttons in the upper third of your newsletter (min. 15px)
  • Leave white space between your CTA and your layout so that the reader doesn’t accidentally click elsewhere
  • Only use high definition Retina graphics
  • Check to make sure everything works smoothly in landscape mode


iphone-gif-kleinYour shortcuts to success:
Adjust your newsletter Design for Peek and Pop

The iPhone 6 is ready for the newest touch features, offering Peek and Pop. With a longer push on any email in the inbox, the reader is now able to jump to a quick sneak-peek into the email. By pushing a little harder, the email is fully opened. The short preview now counts towards your newsletter opening rate. This new gesture offers a world of possibilities for your Mails, giving readers the possibility to quickly jump to addresses, maps, and landing pages through text links.

You can format your links in Mail Designer Pro by choosing appropriate colors and sizes to fit the style of your newsletter. This makes your links stand out from the conventional blue, underlined links.

If you’re going to incorporate Peek and Pop features, be aware:

  • Linked graphics and pictures will not work.
  • Instead, you’ll need to integrate simple text links into your newsletter Design
  • To link your addresses (for example: a cool store link or company address) with a map, it’s best to separate them with a comma in one line (for example: Street name, city, zip code)
  • There is also a direct link for dates and times. Via Peek and Pop, the readers can automatically add an event to Calendar. For example, the expiration date of a coupon: “Use by tomorrow, 3:00pm 12/12/2015”.
  •  Lead readers to landing pages and sales pages from your newsletters
  • Test all of your desired effects with a test Mail from Mail Designer and an iPhone 6s

The mountain soars…Mail Designer Pro hits new creative highs with the new version 2.5

By Company, Mail Designer



Get your App-pack ready! Mail Designer Pro 2.5 (download here) has been totally optimized for Apple’s newest operating system, OS X El Capitan. Take your creative workflow to a whole new level with the evamped user interface and next generation of features such as: Split View, our optimized sidebar and the new Paragraph Styles.

Working side-by-side: With Split View it’s even easier to put together a fantastic newsletter. Split your screen into 2 workable spaces creating an ideal situation for engaging two apps at the same time. Split View is perfect for compact laptop screens and truly amazing on a cinema display!

Ready for the creative sidekick? All of your beloved  Mail Designer tools can now be found in the integrated Sidebar instead of the floating palette. This makes using tools even more convenient, effective, and fun.

  • Easier access to new layout blocks
  • Direct access to design tools and your Photos App
  • Create and edit Intuitive styles
  • Convenient view and entry of protocol

Watch Split View in action…

News for stunning typography. Paragraph formatting with more control! You got the style? Of course you do! Headlines, running text, captions — with the new Style tool,  it’s easy to create a uniform look and your very own font styles for your text areas in Mail Designer pro. Now it’s easy to format your very own font styles using the handy Sidebar. You’ll even be able to see what it’ll look like on an iPhone or iPad!

Get in the Mood – new inspirational content collection: Stay on top of the ball and implement the hippest email trends. Our new background designs set exactly the right mood for your emails. Just drag-and-drop pictures into your newsletter and give it a whole new, incredible look!

Further one you will find new professional photo headers: With more than 20 brand new artworks, you’re sure to find just the right design to make your newsletter stand out from the crowd.

Existing Mail Designer Pro users get the new features and can update to 2.5 free-of-charge now on the Mac App Store and at the equinux website ( Mail Designer Pro 2.5 is available for just $49.99 (regular $89.99) for a limited time only.


Good Teams Communicate

By Mail Designer

In the hustle and bustle of everyday work, it’s easy to forget to communicate with your team. You know what you’re working on, why write a long email about it? But bringing everyone up to speed on projects, releases or new initiatives is important for overall team performance and a culture of trust.

So how do you get your message across?

Avoid the meeting trap

A lot of teams compensate for poor internal communication by having lots of meetings. And to make sure nobody feels left out of the loop, everyone is invited to all the meetings — a great way to waste a lot of time 🙂

Death by 1000 meetings

Avoid boring emails

We all get them: thousand word emails that you don’t really want to read (especially not on a smartphone). Nobody really reads them – people might skim through, if you’re lucky.

Internal emails don’t have to be ugly – market to your co-workers.

The big secret? If something needs to be said, you need to sell your message to co-workers in an attractive, visual package – just like your communication with customers. Use visuals, photos, pull-quotes and other style elements to present your message in an engaging way. It’ll help get the message across and get every in the team up to speed.

Attractive internal emails

As an added bonus, packaging your message in an attractive internal email can be a great way to refine your message before you go live and tell the world.

But won’t it take a lot of time?

Not with the right tools 🙂 We built an add on for Mail Designer called Team & Business Communication, which offers designs for exactly these types of emails. Whether you’re announcing a new project, updating everyone with the latest sales numbers, or introducing a new hire, Team & Business has got you covered. Check it out.

Oh Capitan, my Capitan… Compatibility overview for OS X El Capitan

By Company, CoverScout, iSale, Mail Designer, MediaCentral, SongGenie, Spot Maps, Stationery Pack, tizi


OS X El Capitan is now available as a Public Beta. We’ve put together a short compatibility overview for you. Here’s a small summary of our experiences so far.

  • Mail Designer: To send or not to send, that is the question. Don’t worry with the latest El Capitan beta, Mail Designer 2 and Mail Designer Pro should work fine. More details here
  • Spot Maps: Keep a clear overview of your networks. Spot Maps works seamlessly with El Capitan.
  • CoverScout & SongGenie: Bring some color to your music library. In our early tests, both CoverScout and SongGenie worked without issue with El Capitan and the latest version of iTunes.
  • Greeting Cards: Happy belated Birthday! Greeting Cards should work with the very latest El Capitan beta, however, since the Apple Mail app still seems to be changing quite a bit, we recommend holding off until the final version of El Capitan ships.
  • iSale: Sell on eBay. iSale also supports El Capitan.
  • tizi for Mac, TV for Mac and MediaCentral: Get your popcorn ready! Both tizi apps and MediaCentral will shine El Capitan.
  • The Tube: Upgrade for more TV enjoyment. If you’re using The Tube, we recommend you upgrade to tizi for Mac for El Capitan — not only will you be fully compatible with Apple’s latest OS, you’ll also get to enjoy new features like visual timeshift, recording, editing, and share features.

Ready to Rock! OS X El Capitan compatibility check with Mail Designer

By Company, Mail Designer


OS X El Capitan has been announced and is now available as a Public Beta. The equinux Development Team took this time to test the stability of Mail Designer and Mail Designer Pro and reports that after the first test, Mail Designer Pro 2 worked flawlessly with Apple’s newest operating system. We’ll be releasing a free update closer to the full launch to take advantage of some of the new features and UI changes.

With the latest El Capitan beta, Mail Designer 2 should work fine for the most part, though we have seen some issues with Apple Mail integration in previous betas. Therefore, we recommend waiting for the final release of El Capitan for those who mainly use Mail Designer 2 in cooperation with Apple Mail

Download Mail Designer Pro 2.3 Download Mail Designer 2.3

Distribute content curation via email

By Mail Designer

With Mail Designer Pro 2.3, you can create your own curated newsletters.

Mashable and Pinterest have shown how it’s done and many other curated content platforms, such as; Webdesigner News or Designer News, have since followed suit. The idea behind content curation is to find, filter, and share interesting content and now, this is conveniently possible to do by Mail. The new Mail Designer Pro 2.3 has greatly improved link formatting options making it easy to share your curated content by email. Even the biggest names in business rely on emails since email marketing has been shown to be around 40 times more effective than Facebook! It’s no wonder that widely-reached curated websites happily send informative emails or newsletters to their users, keeping them in the loop and sharing exciting content.

Give it a try: Test drive Mail Designer Pro for free (download)