If you run any type of business, the importance of reaching out to customers and potential customers via email can hardly be overstated.
Let's quickly go through some of your marketing options:
Traditional print media advertising: Expensive and ineffective for all but the most well-known companies and brands.
Social media marketing on Twitter and Facebook: Is showing some promise, but recent studies still show email conversion rates to be significantly higher than Twitter or Facebook campaigns.
Search and web advertising: Can be a very effective way of driving traffic to your website, but needs to be complemented by email to turn traffic into sales.
Adding subscribers
Make sure you have an email signup form prominently located on your website. We have an easy signup field in the footer of our website, so you can always sign-up from any of our pages:
Explain to people what they're signing up for: we send out product news, updates and deal offers to our subscribers, so that's what the box says.
If users sign up for other services on your website, you can offer to add them to your news and updates list as well – make sure you ask them to opt-in though, it's not only polite, it's also the law in most places.
Sort by interests
Make sure you keep your mails relevant to your subscribers by creating separate lists or tagging subscribers that are only interested in certain products or areas of your business.
Get started today
Download a copy of Mail Designer Pro and start creating a newsletter that reflects your brand.
Mail Designer Pro directly integrates with several popular email service providers such as Campaign Monitor or MailChimp, or can be used with any service that supports HTML templates.
Take a look at the options out there and decide which is the best fit for you. Most offer an easy newsletter signup form that can be added to your website and start building your audience.
In our next post, we'll look at the do's and don'ts of compelling newsletters.
